Bounce Rate – How does it matter?

Bounce rate, an important part of site stats and a useful factor for Webmasters to determine website’s layout, is often the one most confused with.

What is bounce rate:

Bounce Rate
Bounce Rate

Bounce rate is the percentage of users who visit your site and then leaves it ( Bounces off ) without moving ahead to other pages of your site.

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Lets say your website has two visitors out of them first lands on your site and reads a post/page then leaves, now comes the second visitor who reads the post/page and decides to explore more of your site. This way your site gets a bounce rate of 50%, as the readers on your site has a 50% tendency to move ahead and read your other content.

Why is it useful:

Why Bounce Rate is Useful
Why Bounce Rate is Useful

Bounce rate definitely makes sense when user engagement is considered for a website, the lesser the bounce rate the more engaging the website is.

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Bounce rate gives Webmasters an idea of how interesting the website is for its users and how many of the incoming users wish to explore more on the site.

What is ideal bounce rate:

Ideal Bounce Rate
Ideal Bounce Rate

Though ideal bounce rate depends on the category your website belongs to, but anything above 50% isn’t considered very good.

If you get it to <40% , its great.

Factors affecting bounce rate:

Factors Affecting Bounce Rate
Factors Affecting Bounce Rate

There are many factors which affect bounce rate of a website, some of them are:

  • Content Quality: The content should be useful to the reader, anything which user doesn’t find interesting, will result in higher bounce rate.
  • Layout: A clean layout always makes it easier for a user to find the desired content in the page. Pages with lots of media ads or flash animations or a messed up layout often annoys readers and result in increased bounce rate.
  • Engaging the user: You should always think about showing the most relevant content to user which will motivate him to go ahead and look for more stuff on your site. Sections like ‘Related Posts’, ‘Trending’, ‘Most Commented’, ‘Recently updated’ keeps users engaged on the site and helps in achieving lesser bounce rate.
  • Website type: The type of website is also determines the bounce rate, for instance if you have an eCommerce website, users tend to explore more pages on the site to get the desired price or product, thus increasing the user engagement and decreasing the bounce rate.

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On the other side, if you have a blog and user comes to your website while searching for his desired content, he is more likely to leave the website after he reads the post.

How to decrease bounce rate:

Decrease Bounce Rate
Decrease Bounce Rate

Bounce rate though depends on the type of website you own, still some of the techniques you could use to decrease your bounce rate are:

  • Put relevant content ( what user want to read ).
  • Keep the layout clean.
  • Showcase the relevant content to user by sections like ‘Related Posts’, ‘Trending’, ‘Most Commented’, ‘Recently updated’.
  • Give user good accessibility to contents of your site.

Let us know what you think by commenting below !


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