Site’s performance matters:
When it comes to optimization of your website, site’s performance plays a vital role. Even if you deliver the most valuable contents to your readers, but your website takes 20 Seconds to load its homepage, then you should not wonder why you are getting less traffic. 😀
Today when a large part of internet users around the globe have access to high-speed internet connections, people are more happy with sites taking lesser time to load than the one which seems to have taken ‘ages to load’.
So let’s have a small talk about the tricks which you can use to improve your site’s performance.
How to increase website performance:
1) Minimize landing page redirects:
A redirect is a rule which you define to take your reader from the URL you mentioned to the final URL where he lands. More redirects on the URL till the final URL creates additional HTTP request-response cycles which ultimately affects the load time and delays the page rendering on user’s browser. You should always avoid adding additional redirects.
What if I am using a ‘m.example.com’ for my mobile users?
This is often the case when the mobile users are redirected to the mobile version of the same site to give a better accessibility to readers, but to overcome this limitation it is highly advisable to go for a responsive web design instead of making an altogether different URL for mobile devices.
2) Remove unwanted plugins:
Plugins extends the core functionality of your website by triggering their respective events when the page loads. But they can also make your site load slower than usual and may expose you to security threats.
Hence it is highly advisable to use only the needed plugins which are trustworthy and safe as per the guidelines and reviews by other users.
3) Enable resource compression:
Apart from using the compressed images on your posts/pages you should also check if the resources from your servers are using gzip compression to deliver data to your readers or not.
Enabling gzip compression can reduce your data transfer up to 90% and can drastically improve the site load time.
How do i know if my site has gzip compression?
Most of Control Panels these days have an option to enable/disable compression for the delivered data. You can also check with your hosting provider if the gzip is enabled on your server or not.
4) Use browser caching:
Fetching data from servers include many to and fro request-response cycles to finally render the page on user’s browser. To minimize the page load time you should specify the caching policy to define what content can be cached and for how long.
Caching stores the previous data ( for mentioned duration ) and servers it to the user if he hits the same page again. This process decreases the number of request-response cycles and increases the performance of website.
A recommended wordpress plugin for caching is W3 Total Cache.
5) Minimize the size of ‘Above the fold’ content:
Any data on your site which appears first when the page is loaded is called ‘above the fold’ content, and minimizing the resources displayed above the fold of your landing page can increase the performance of your site.
Try to keep minimum data at top half of your page so that it takes lesser time to load and minimize request-response cycles to server. You can use CSS instead of images wherever possible to achieve this.
Using these tricks you can make you site load faster and can optimize resources across your content. A good performing site also affects bounce rate which matters when you want your readers to stay on your website.
Here are some tools which you can use to analyze your site’s performance:
Let us know how you think a site’s performance can be increased in comments section below.